Conversion Rate Optimisation
We deliver exceptional results
Make your business stand out
Conversion Rate (CR) is a key metric in e-commerce, being the percentage of your site’s total traffic completing a specified goal (making a purchase, signing up to a newsletter, requesting a visit and so on). Conversion rate optimisation (CRO) is the process of adapting your site to maximise CR. We recommend that all sites undergo regular CRO even if your conversion goals remain unchanged and will work closely with your team to help keep you at the top of your game.
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Our Conversion Rate Optimisation process
Understanding the problem
Context is everything. We’ll gain a deep understanding of your experience to determine the problem, ascertain what success looks like and then see what’s happening in your wider industry.
Getting to the bottom of things
Next, we test. There are a number of options open here, from split or A/B testing (comparing two similar pages with small tweaks like the position of the CTA button) to multivariate (testing multiple page elements) or even redirect testing (where completely new pages are tested against existing ones).
Analyse and recommend
We then research and interrogate the data to work out why your online visitors are behaving the way they are and how we can alter negative outcomes. This might include showing you heat maps to illustrate our findings.
Implement
Finally, we draw upon the experience of our whole team to optimise your site. This may include better design, more intuitive navigation and even tailoring what each customer sees to their age, gender and what they’ve recently searched for.
The Kaweb promise to you:
- 100% in-house
- Customer focused every time
- Great project management
- Technology-led
- A range of platforms
- Bespoke software solutions
- Digital marketing expertise
